What to send a supporter liaison officer after a sour away day

8 October 2025 · James Okafor

Cricket players fielding on a sunny ground

A late equaliser, a missed connection at Crewe, and a stewarding complaint can land in the SLO inbox before the coach has left the away car park. One email thread is not one problem.

The report we send the next day has three columns: what the club can answer (ticket errors, catering, the allocation you sold), what belongs with the operator (rail replacement, coach company), and what belongs with the police or the home club’s safety officer. Mixing those columns in a public statement is how a club promises something it cannot do.

We do not write social-media replies. We do not name individual supporters. If CCTV is involved, it stays with the safety officer; our page only records that a review exists.

Attendance on an away day is a different number from the home gate. Publish them as if they were the same and the next home meeting starts with a false comparison. James puts both on one sheet with the kick-off time and the advertised last train.

If you want this after a specific fixture, send the correspondence sample and the travel factsheet the same night. A report written a week later is a different job: that is a fan engagement window, not an away-day note.

All season notes