The two pages coaches pin up, and the shot maps they leave in the folder

17 January 2026 · Helen Crowe

Footballers contesting the ball in midfield

Helen still draws a full shot map for the bound pack. She also watches, every spring, which sheets are actually pinned. The shot map almost never makes it. The two that do are restarts and the first substitution window.

Restarts survive because a set-piece coach can stand in front of the group and point. A crowded pitch diagram with twenty arrows cannot. If a symbol needs a legend longer than one line, it is redrawn.

The substitution window page is a timeline from 55 to 75 minutes: who came on, what the shape became, and whether the home end got louder or went quiet. Staff argue about that page. That is a good sign. A page nobody argues with is usually decoration.

We leave player GPS traces in the appendix. Medical staff already have those. Putting them on the wall in a mixed meeting is how a briefing turns into a row about a hamstring that is not yours to discuss.

If you commission a season pack, say in the first visit which wall is actually available. A board designed for a six-metre stretch looks foolish on a pillar between two fire doors.

All season notes